The Alternative to a New Roof

Introducing Fresh Roof, a pioneering emulsion crafted from chemically modified soybean oil meticulously engineered to synergize with asphalt products. Its formulation is tailored not just to decelerate the aging process but also to reverse the effects of aging in asphalt. Leveraging the remarkable properties of modified vegetable oil, Fresh Roof transcends traditional applications, offering greater versatility than traditional topical asphalt treatments. Through its unique interaction and chemical reactivity with asphalt, Fresh Roof stands at the forefront of sustainable pavement innovation, providing a cost-effective, eco-conscious choice for extending the life and improving the performance of asphalt infrastructures.

What is Going on Up There?

Your roof expands and contracts every single day, even within a given hour, and flexibility is critical for its performance. An older roof starts to fail as the petrochemicals dry out, causing the shingles’ waterproofing asphalt to become brittle and lose flexibility, and for their top protective layers of granules to wear away. And because shingles in recent decades include less asphalt, they are drying out and failing faster than ever before. As your roof starts to fail, you may notice granules flaking off into your gutters or downspouts. You might also notice black stains and streaks or shingles cracking, breaking, and curling.

Is Fresh Roof Environmentally Safe?

Fresh Roof is all-natural, non-toxic, and sustainable in every sense of the word. Basically, whatever goes on your roof also washes off into your yard. And a product made from plants – like Fresh Roof or good old-fashioned olive oil – is made to be harmless when it drips into your garden or gets sniffed by your dog. The breakthrough behind Fresh Roof’s GreenSoy Technology formula was discovered and developed at Iowa State University, as a new use for the state’s soybeans.

A specialized R&D team engineered the anti-aging technology to bring homeowners a long OVERDUE alternative to roof replacement. The soy-based chemical design works by repairing the structural integrity of the shingle by creating a membrane that stretches across your entire roof, repairing worn elements that may have been caused by damage from harmful UV rays, deterioration by rain, wind, and overall aging. Fresh Roof also offers an industry-leading 6-year warranty. That’s why Fresh Roof is the perfect preventative alternative to replacement. This not only saves you time and money but also refreshes your roof’s appearance, increasing your home’s value and curb appeal.

Benefits

  • Affordable alternative to roof replacement.
  • Longevity: Add another six years or more
  • Refreshes the appearance of your roof
  • All-natural, non-toxic, sustainable formula
  • Flexibility: Works from the inside out to repair
  • Grit retention: Strengthens the actual structure of the shingle
  • Improved resistance to damage caused by hailstorms
  • 68% improvement in fire protection for your roof
  • Industry-leading six-year warranty

Why Veenkamp?

  • 20+ Years in Business

  • 100+ Years Experience

  • Honest Guidance

  • Built for Michigan

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You get honest guidance and straightforward pricing for roofing, siding, windows, and storm repair. Contact Veenkamp Roofing and Siding to request a quote and understand your options before you decide.